Strategic communications and marketing advisory for businesses that refuse to be ordinary. Brand architecture, investor communications, leadership branding — across continents.
I am a C-suite communications strategist with 20+ years of hands-on experience across healthcare, technology, and capital markets. Currently, I direct marketing and communications for Bascom Palmer Eye Institute Abu Dhabi — the first international campus of America's #1-ranked ophthalmology institution in its 62-year history.
Previously, as VP of Marketing & Corporate Communications at NMC Healthcare (FTSE-listed on the London Stock Exchange, 120+ facilities across 19 countries), I led global PR, investor communications, ESG reporting, and represented the group at the World Economic Forum in Davos, Tianjin, Washington DC, and Dubai — as well as at UNPRI, UNGC, and UNSDG forums worldwide.
I work the way the best consulting firms do — deep diagnostics, rigorous benchmarking, structured strategy — but I also roll up my sleeves and deliver. From diagnosis to execution, I own the entire lifecycle.
I diagnose like a consultant and deliver like a founder. Six phases, zero hand-offs.
15+ published opinion pieces across Gulf News and Khaleej Times — spanning healthcare marketing, technology, ESG, and economics.
Whether you need a strategic communications partner, an interim CMO, or a one-off brand project — I am here to help you move the needle.